Understand delivery and click reports

Every newsletter has a report that updates as the send progresses and as outcomes arrive.

Delivery metrics

You see how many recipients were delivered, bounced, and unsubscribed. Bounce classification reads the underlying delivery-status information so that hard and soft failures are distinguished. These metrics are available on every plan, including Free.

Click analytics

Click tracking and link analytics require a custom domain (Starter and above), because links are rewritten to redirect through your domain. Once a domain is ready, you can see clicks per link.

Recipient detail

Recipient progress shows status per recipient. Full recipient email addresses are visible only to users with the contact management permission; other viewers see an obfuscated email hint, which protects recipient privacy.

Bounces and reputation

A spike in bounces or complaints can hurt your domain reputation. Keep your list clean, use double opt-in on forms, and remove addresses that hard bounce.

Related

• Set up a custom domain for branded links
• Sending limits and pacing